NYSUB
NYSUB
NYSUB
NYSUB
Public Transit Design
Public Transit Design
Public Transit Design
Public Transit Design
Public Transit Platform Design from the perspective of people with colour vision defficiency (CVD).
Public Transit Platform Design from the perspective of people with colour vision defficiency (CVD).
UX Research
UX / UI Design
Service Design
Visual Communication
Figma
Rhinoceros 7
Adobe Suite
Keyshot
2023 – 2024
2023 – 2024
2023 – 2024
Public Transit Platform Design
Public Transit Platform Design
Cooperation: Achromatopsie Selbsthilfe e. V., IFFarb e. V., freie Farbe e. V.
Cooperation: Achromatopsie Selbsthilfe e. V., IFFarb e. V., freie Farbe e. V.
Cooperation: Achromatopsie Selbsthilfe e. V., IFFarb e. V., freie Farbe e. V.
Overview
Overview
Orientation is usually provided with the help of a public transport map, which highlights a particular mode of transport within the city. These maps can not only confuse tourists and new residents but are also often unreadable for people with visual impairments.
DEWIBO is a community-based ecosystem that combines design knowledge with practice and social entrepreneurship.
Core values are openness, fairness, cultural agility and generational sensitivity.
DEWIBO is a community-based ecosystem that combines design knowledge with practice and social entrepreneurship.
Core values are openness, fairness, cultural agility and generational sensitivity.
Tools
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Rhinoceros 7
Keyshot
Figma
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Rhinoceros 7
Keyshot
↘ Tourists reading the New York Subway map + Revised project map with interactive display
Concept
Concept
A readable and user-friendly route planning app can ensure the consistent use of public transport. Additional functions, such as route planning with several intermediate destinations, are included in the revised mobility app, ensuring flexibility of public transport in cities .
A readable and user-friendly route planning app can ensure the consistent use of public transport. Additional functions, such as route planning with several intermediate destinations, are included in the revised mobility app, ensuring flexibility of public transport in cities .
RESEARCH
RESEARCH
Interviews
I conducted Interviews with 5 experts and people with colour vision defficiency (CVD) via video calls with prepared questions to gain insight.
These interviews were crucial to emphasize and get a deepened understanding of public space navigation and readablity.
I conducted Interviews with 5 experts and people with colour vision defficiency (CVD) via video calls with prepared questions to gain insight.
I conducted Interviews with 5 experts and people with colour vision defficiency (CVD) via video calls with prepared questions to gain insight.
↘ Remote interview with board member of freie Farbe e. V.
↘ Remote interview with board member of freie Farbe e. V.
Secondary Reseach
To understand the themes, I learned a lot on forums and discussions, while also reading scientific papers on color vision deficiency, transportation maps and public transit.
A Competition Audit helped to understand the current market situation for mobility platforms and the accessibility features.
To understand the themes, I learned a lot on forums and discussions, while also reading scientific papers on color vision deficiency, transportation maps and public transit.
↘ Map of New York Subway System with Protanopia Simulation
↘ Map of New York Subway System with Protanopia Simulation
User Journey
Using Personas, I created user journeys to define different scenarios and daily schedules of possible end users.
Various Personas, with different age groups, vision deficiencies and motivations helped to understand, how people move with public transit.
Using Personas, I created user journeys to define different scenarios and daily schedules of possible end users.
Various Personas, with different age groups, vision deficiencies and motivations helped to understand, how people move with public transit.
↘ Persona Example synthesized from Research
↘ Persona Example synthesized from Research
SUBWAY MAP
SUBWAY MAP
Colour Investigation
The Redesign of the New York Subway map explores a new system of designing information for people with CVD, that could be transferred to other information design projects.
Essential for the Redesign is the exploration of colours, coding
the transit lines for better understanding.
The Redesign of the New York Subway map explores a new system of designing information for people with CVD, that could be transferred to other information design projects.
Essential for the Redesign is the exploration of colours, coding
the transit lines for better understanding.
↘ Existing Subway Icons with CVD Simulations
↘ Existing Subway Icons with CVD Simulations
Form Considerations
The goal of this examination was to find a system to make transit maps more accessible for people with vision defficiencies, resulting in better readability for everyone.
Not only the colour adjustment, but also formal reconsideration shaped the final redesign of the map, allowing the system to scale for other navigation maps.
The goal of this examination was to find a system to make transit maps more accessible for people with vision defficiencies, resulting in better readability for everyone.
Not only the colour adjustment, but also formal reconsideration shaped the final redesign of the map, allowing the system to scale for other navigation maps.
↘ Design System for Map Redesign
↘ Design System for Map Redesign
↘ The redesigned map allows people with Protanopia to destinguish the lines
↘ The redesigned map allows people with Protanopia to destinguish the lines
PRODUCT DESIGN
PRODUCT DESIGN
Ideation
The design process was not linear. Many iterations were conceptualized throughout the process, implementing new findings from user testing and ensuring readability, while keeping the functionality.
The design process was not linear. Many iterations were conceptualized throughout the process, implementing new findings from user testing and ensuring readability, while keeping the functionality.
↘ Iterations throughout the design process.
↘ Iterations throughout the design process.
Low Fidelity Prototype
The elements in the prototype solve user problems like orientation by providing a map, buying tickets with recommendations and connection updates. Scan Code or click on link to test the prototype:
The elements in the prototype solve user problems like orientation by providing a map, buying tickets with recommendations and connection updates. Scan Code or click on link to test the prototype:
↘ Lo-Fi-Prototype
↘ Lo-Fi-Prototype
↘ Existing Subway Icons with CVD Simulations
↘ Existing Subway Icons with CVD Simulations
High Fidelity Prototype
NYSUB is designed to help people with navigating the confusing labyrinth of subway routes. The design is kept as simple as possible to ensure clarity und usability.
NYSUB is designed to help people with navigating the confusing labyrinth of subway routes. The design is kept as simple as possible to ensure clarity und usability.
↘ Hi-Fi-Prototype
↘ Hi-Fi-Prototype
↘ User Interface Mockup with different screens.
↘ User Interface Mockup with different screens.
↘ User Interface Mockup.
WANT TO LEARN MORE?
WANT TO LEARN MORE?
WANT TO LEARN MORE?
WANT TO LEARN MORE?
↘ Revised project map with interactive display